Webinar with Guillaume Alexandre

Wednesday 17th November 2021 @ 12pm GMT

ERA member ticket FREE

Non member £50

Registration & Tickets

Hacking the human brain: neuroscientific principles reapplied to outreach messages

We are the unconscious slaves of our brains; we make decisions even before being conscious of it.

In this talk, Guillaume will dissect neuroscience, neuromarketing and behavioural economics and reapplying it to the engagement side of talent sourcing.

How is the human brain wired? Be aware of unconscious behaviours to trigger positive responses: Emotions, feelings and decisions are heavily linked, how to take advantage of it?

Ultimately, how should you shape your outreach messages to increase your response rate?

Cognitive biases can be both your worst enemy and your best friend, crack the code and push your engagement to the next level

Webinar with Natalie O’Beirnes

Wednesday 13th October 2021 @ 12pm-1pm BST

ERA member ticket FREE

Non member £50

Natalie will take us through this session using tools, tips and tricks to help find the best candidates in the world of research, sourcing and executive search including her experience around market mapping and talent insight projects.

This will be a useful webinar suitable for the novice through to the more seasoned practitioner!

Bio

Natalie O’Beirnes is currently Head of Talent Sourcing & UK Perm Operations with Kelly Services. She is a passionate sourcer/researcher who is a self-professed sourcing geek of 7 years. Having journeyed from the role of a sourcer on volume campaigns through to executive search. More recently, she was instrumental in building a hybrid RPO offering delivering on project recruitment and global executive search with a particular focus in life sciences. The hybrid RPO has also meant creating market mapping reports and talent intelligence/insight projects. She has built a team both in the UK and remotely in Lisbon and has delivered training programs in Europe around sourcing techniques and methodology.

She now manages the operation of all the permanent delivery for the UK.

Sourcing has been a labour of love, discovering new techniques and tools and she has been responsible for testing new technology like Sourcebreaker and Horsefly and bringing it in to the business.

Webinar with Charlotte Moffatt

Wednesday 22nd September 2021 @12pm BST

ERA member ticket FREE

Non member £50

Registration & Tickets

Following on from Charlotte’s previous webinar with us we dive deeper into some of the insights it is possible to gather, as well as focusing on why this is so important to clients. The points we will cover will include:

Why clients commission insight (what they are interested in)

Talking about / selling insight to clients

How clients use insight

Presenting insight reports to clients, and how to present to different stakeholders

Incorporated into this, Charlotte will also touch on how the pandemic has affected gathering primary research, GDPR refresh, data analysis and changing mindset for search to insight.

There will be time for Q&A

Bio

Charlotte is Primary Research Lead within Armstrong Craven’s Insight & Talent Analytics Team. An expert in telephone interviewing and research, she has delivered global insight projects across all practice areas since joining Armstrong Craven in 2011.

With a particular interest in diversity, she has contributed two articles on this topic for our AC Review and has led multiple diversity-focused projects. Charlotte has a BSc (Hons) in Modern Languages and Marketing Studies and is fluent in French and Spanish

What people say about us

I would like to thank the ERA for allowing me to continue with my ERA membership now I am retired. My membership allows me to keep in touch with new techniques and not get too rusty with my existing skills, whilst adapting to living in Israel at the same time. For me ERA's webinars are far more easy to access and absorb than many other professional webinars I've needed/wanted to watch recently. I have always found the ERA community friendly and ready to help if needed. For example the most recent ERA webinar I viewed was by Vanessa Raath who works internationally. I thoroughly enjoyed her presentation and learnt a lot. It gave us many tips that use free sources: one of which absolutely amazed me and one that I had missed over the years. To close her seminar Vannessa invited us all to contact her if we had any queries.

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