The Value of a Premium Listing
Mark Senior – Henley Research talks about the “The Value of a Premium Listing”
There seems to be a general consensus that economic activity in the UK has picked up in the last twelve months and that most economic indicators point to a positive year or two ahead at least. The travails of a few difficult years remain fresh in the memory and there may well be some uncertainty as we approach a May General Election, but demand for executive research is set to remain strong.
ERA members are generally busy but, as we all know, we can never do too much marketing to secure our future pipelines. One advantage of ERA membership is inclusion in the Researcher Directory on the ERA website which enables would-be buyers of executive research to search for an appropriate supplier – you can search by sector expertise or geographical coverage.
ERA members should also give serious consideration to having a Premium Listing in the Researcher Directory. For a modest annual fee – the value of one enquiry which turns into a piece of work will eclipse the cost – you can obtain an enhanced listing and stand out from the crowd. My own company, Henley Research International, benefits significantly from this with a steady stream of enquiries coming our way from visitors to the ERA site.
And as the ERA continues to expand its programme, grow its membership and increasingly be the forum for executive research professionals and buyers, the value for money of a premium listing can only enhance further.
NEW RESEARCHER BLOG – PART 3
January 2015 – Josh Kirsopp Associate Researcher from Hays Executive continues his blog……….
It has been a while! My last update was after a month of working here at Hays. Believe it or not, it has now been over 4 months since I joined… How time flies!
During this period, I have completed multiple assignments, undertaken benchmarking projects and provided my colleagues with up-to-date information on searching the Internet: giving guidance on using Boolean, Google reverse image searching and so on. The increasing responsibility in the role is particularly exciting. It is refreshing to have reached the point where I no longer need to ask my manager for guidance on every little thing – though she may disagree!
Over the coming months, I am aiming to develop; my advanced ID techniques, enhance my understanding of search engine optimisation and time management skills. I have no doubt that as I gather experience, more gaps will appear, and more learning will be required – I consider this one of the perks of working in research!
The work is kept fresh by the differing nature of the positions I handle, and this is my favourite element of the role by a considerable margin. It avoids the monotony and boredom of a run-of-the-mill office job, and provides me with the opportunity to develop my understanding of a multitude of sectors and markets.
I cannot recommend a career in research enough – while it is challenging and difficult to keep on top of sometimes, the rewards are well worth the effort.
The Importance of Professional Standards in Executive Research – Mark Senior
Never before have executive researchers been so important in identifying and approaching the right candidates for executive roles.
Companies are more particular and demanding than ever about appointing executives who are exactly the right fit, whilst at the same time the very best candidates often hold the power in the negotiating process and are rarely short of suitors and opportunities.
When they are approached about a role, many candidates are not in job seeking mode – they are happy where they are so the pitch to them has to be attractive, eye-catching and delivered in the right way.
And it is the executive researcher who invariably takes up this challenge and with it the responsibility for finding and approaching the right people – in my judgement the pivotal part of the whole search.
In view of this it is perhaps difficult to understand that many recruitment consultants are still loathe to generously acknowledge the value of the researcher. Whilst this perception is certainly changing, too many consultants still operate on the basis of the traditional hierarchical order where the researcher does the back room grind, uncomplainingly getting the search to a point where the consultant has a relatively short list of well qualified, interested candidates, from which point the consultant can move the search to its conclusion.
Those of us in the executive research business, whether working inside or outside executive search firms, need to continue to stand up for the value of research and reinforce how important our work is. To do this we need to stress how professional we are, the rigorous standards we work to, and the well proven methodologies we adhere to.
It is for this reason that the ERA (Executive Research Association) is insisting that all members sign up to work to the ERA Code of Practice. This obligates members to, among other things, not mislead or use false information in order to access information, ensure that projects and activities are designed, carried out, reported and documented accurately, transparently and objectively, and to always respect confidential information entrusted to them by relevant parties.
Small steps perhaps but part of an ERA programme to raise and formalise standards in executive research, to encourage buyers and users of research to think about how work is being undertaken and to ensure candidates in turn that they too will be treated in the right way. This is part of an ERA programme which also offers researchers the opportunity to engage in training and development workshops led by the UK’s leading training providers. And where discussions are underway which we hope will result in the ERA in the not too distant future being able to offer a formal Development Programme and resulting professional qualification awarded to proven all-round researchers.
We want buyers and users of research to be asking the following questions: Am I dealing with an ERA member who has signed up to the Code of Practice? And can this researcher demonstrate they have been properly trained (including in the most up to date on-line search techniques) and demonstrate they have the right skills to represent my firm and get the job done in a professional manner?